Te Matau-a-Māui – Hawke’s Bay: Coastal Charm, Art Deco, and Hidden Gems

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Stretching along the eastern coast of Aotearoa – New Zealand’s North Island, Te Matau-a-Māui – Hawke’s Bay offers more than just world-class wine and Art Deco elegance. While Ahuriri – Napier and Heretaunga – Hastings are the region’s best-known hubs, it’s the smaller towns that add extra depth to any road trip. From the rocket-launching beaches of Māhia and the cultural strength of Wairoa to coastal gems like Waimārama and Porangahau, there’s plenty to discover beyond the wine trail. Even inland towns like Waipawa — home to one of the country’s top butchers — add flavour to the journey.

A Personal Note from

The beautiful beaches, endless bike trails, and that unbeatable sunshine always seem to call us back. Whether it’s fishing off the coast, diving into clear waters, or just unwinding with a glass of local wine as the sun sets, there’s something about Hawke’s Bay’s coastal charm that makes us feel instantly at ease.

What Makes Te Matau-a-Māui – Hawke’s Bay So Special?

🌞 Sunshine, Vineyards, and Wine Trails

Let’s start with the climate. Te Matau-a-Māui – Hawke’s Bay is one of Aotearoa – New Zealand’s sunniest regions, making it perfect for everything from lazy beach days to long vineyard lunches. That reliable warmth helps the local vineyards thrive — and lucky for us, so does the wine tasting. The region is celebrated for its award-winning Chardonnays and bold Syrahs, with dozens of cellar doors to visit. Even better? The Hawke’s Bay Wine Cycle Trail lets you pedal between them all at your own pace.

🏛️ Art Deco Charm and Local Creativity

If you’re into design and architecture, you’re in the right place. The Art Deco buildings of Ahuriri – Napier, restored after the 1931 earthquake, make this one of the best-preserved Art Deco cities in the world. You can join a guided walking tour or hop into a vintage car for a deeper dive into the history, design, and stories that shaped the city. Down the road, Heretaunga – Hastings adds its own creative flair with lively street markets, bold public art, and cultural performances that showcase the region’s artistic energy.

🏖️ Coastal Villages and the Slow Travel Vibe

But the real heartbeat of Te Matau-a-Māui is found beyond the big names. In quiet beach towns, riverside picnic spots, and fishing bays, you’ll find a relaxed rhythm that’s easy to fall into. Roadside stalls overflow with seasonal fruit, and cycling or wandering becomes more than just a way to get around — it’s a way to connect. Whether you’re chasing the tide or chatting with locals over fresh berries, the charm of Hawke’s Bay lies in the slow moments.

Te Matau-a-Māui — Māori Name for Hawke’s Bay

The Māori name for Hawke’s Bay is Te Matau-a-Māui, which translates to “The Fishhook of Māui.” According to legend, Māui used his magic hook to fish up the North Island, and this region forms the curved shape of the hook itself.

Heretaunga (Hastings) holds deep importance to Ngāti Kahungunu, the local iwi. The name refers to the wider Heretaunga Plains — a fertile region that has long sustained Māori communities through its rich soils and abundant waterways. Heretaunga is often associated with the saying “Heretaunga haukūnui” — “Heretaunga of the life-giving dew,” reflecting the area’s natural abundance and spiritual significance.

Ahuriri (Napier) is named after a prominent Ngāti Kahungunu chief, Te Whanganui-a-Orotu, whose pā once overlooked the Ahuriri Lagoon. The name Ahuriri is now used to describe both the historic port area and wider Napier region. Today, it’s a vibrant waterfront hub, but the layers of cultural history remain strong, visible in landmarks, local stories, and place names throughout the area.

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Hawke’s Bay Must-Dos: Iconic Tours, Hidden Spots, and Local Culture

Napier Vintage Weekend

There’s more to Te Matau-a-Māui – Hawke’s Bay than wine and sunshine — it’s a region rich in culture, history, and beautifully preserved design. Whether you’re captivated by Art Deco architecture, intrigued by Māori legends, or just love exploring local gems, Hawke’s Bay delivers. Below are some of the top highlights and experiences to enjoy, from guided walking tours and vintage car rides in Ahuriri – Napier to wild beaches and rocket launches up the coast.

  • Daily Guided Art Deco Walks:
    • Discover the essence of Ahuriri – Napier’s Art Deco charm on a guided walk through the city’s historic streets. Knowledgeable guides dressed in vintage attire lead you past architectural gems like the National Tobacco Company Building and the T&G Building. Along the way, hear captivating stories about the 1931 earthquake and the city’s incredible rebirth.
  • Art Deco Vintage Car:
    • Step back in time with a ride in a beautifully restored vintage car. Cruise through Ahuriri – Napier’s streets as your guide shares tales of Art Deco design and local history. It’s an elegant and memorable way to see the city’s finest buildings up close.
  • The Daily Telegraph Building:
    • A standout in Napier’s skyline, the Daily Telegraph Building showcases classic Art Deco motifs like zigzags and ornate detailing. Built in 1932, it’s a visual highlight on any self-guided or guided architecture tour.
  • Hawke’s Bay Opera House:
    • Located in Heretaunga – Hastings, the Hawke’s Bay Opera House is a cultural gem. Originally built in 1915 and renovated in Art Deco style after the 1931 quake, it remains a hub for theatre, music, and community events.
  • National Tobacco Company Building:
    • A true Art Deco icon, this building features a distinctive green façade with bold geometric designs. It’s one of the most photographed spots in Napier — and as of our last visit, home to a boutique gin distillery.
  • Pania of the Reef Statue:
    • Set on Marine Parade, this statue represents a beloved Māori legend about a sea maiden. It’s an iconic symbol of Napier and a meaningful cultural touchstone for many locals.
Pania of the Reef
  • Ahuriri – Napier Urban Farmers’ Market:
    • Every weekend, the streets come alive with fresh produce, artisan goods, and local flavour. This farmers’ market is a fantastic spot to meet locals, enjoy great coffee, and pick up handmade treats.
  • Rocket Launches at Māhia Peninsula:
    • Up the coast, Māhia Peninsula blends natural beauty with high-tech innovation. It’s home to Rocket Lab, which launches satellites into orbit. Public launch viewing is limited, but the area’s rugged coastline and space-age vibe are must-see.
  • Waimārama, Ocean Beach, Pourerere & Porangahau:
    • These lesser-known beaches offer wild beauty and solitude — but reaching them requires some inland detours. If you’re beach-hopping, allow extra time between stops.
  • Waipawa Small-Town Charm:
    • Tucked inland, Waipawa is known for its award-winning butchery and laid-back community feel. It’s the kind of place where locals greet you by name, and the food is as memorable as the people.

Whether you’re into history, fascinated by architecture, or just enjoy a relaxed wander through the past, Hawke’s Bay offers a unique glimpse into a time gone by. From historic theatres and Art Deco buildings to coastal villages with their own character, each stop adds to the region’s distinct charm — making it a rewarding destination for lovers of heritage, design, and culture.

Where to Stay in the Hawke’s Bay

These accommodation ideas are based on places we’ve stayed, ones recommended by friends and whānau, and a bit of local knowledge. Because things can change quickly (closures, ownership, or updated reviews), it’s always a good idea to check recent feedback and details on Booking.com, Hotellook, or TripAdvisor before booking.

Affiliate Note: This post contains trusted partner links (including Booking.com, TripAdvisor, and other travel services we personally use). If you book through them, we may earn a small commission — at no extra cost to you. Thanks for supporting Tohu Travellers.

Here are a few options from across the region to help you plan

Kennedy Park Resort, Napier
  • Navigate Seaside Hotel – Napier:
    • A modern, well-reviewed hotel just steps from the beach. Spacious rooms with kitchenettes – great for couples or families wanting a central base.
  • Top 10 Holiday Park – Kennedy Park Resort, Napier:
    • A popular, well-run holiday park offering cabins, motel units, and powered sites. Great value for families and just a short drive from central Napier.
  • Freedom Camping – Pourerere Beach:
    • A quiet beachside freedom camping spot ideal for self-contained vehicles. Wake up to the sound of the waves and enjoy surfcasting or morning beach walks. Check local council rules before arriving, as spots are limited and conditions may change seasonally.
  • Waimārama Domain Campground:
    • A laid-back coastal campground close to the beach and surf. Basic but clean facilities, and a perfect spot if you’re after a peaceful beach escape with room to fish, walk, or just unwind.
  • Accommodation in Māhia:
    • Whether you’re after a batch (holiday home), motel, or campground, Māhia has a mix of low-key, scenic options. A great base for exploring the peninsula, watching rocket launches (if you’re lucky!), or enjoying some of the best uncrowded beaches in the region.

Exploring the Culinary and Wine Scene of Hawke’s Bay

We believe the best food often comes with a story — and in Te Matau-a-Māui – Hawke’s Bay, every plate seems to have one. From elegant vineyard restaurants to community kai carts, these places stood out for their atmosphere, flavour, and the people behind the scenes.

While Ahuriri – Napier and Heretaunga – Hastings are home to many of the region’s top cafés, restaurants, and wineries, coastal towns like Waimārama, Pourerere, and Porangahau lean into simplicity. Out there, you’ll find the odd dairy or takeaway (if you’re lucky), but mostly it’s about camp cooking, catching your own kai, and enjoying a meal with your toes in the sand.

Craggy Range Winery (A Must Visit)

🍷 Wineries Worth Visiting

Explore some of Hawke’s Bay’s most popular wineries — from cellar door tastings to vineyard restaurants. You can join a Full-Day Wine Tour, hop on a Guided or Self-Guided Bike Wine Trail, or simply sip your way through the region at your own pace.

  • Craggy Range Winery:
    • Nestled amidst rolling vineyards and hills, Craggy Range offers an award-winning menu at Terroir Restaurant. Enjoy beautifully plated dishes with locally sourced ingredients — all while gazing out at Te Mata Peak.
  • Black Barn Vineyards:
    • A local institution, Black Barn is known for its weekend market, rustic Bistro, and elegant Reserve Restaurant — all showcasing local produce and handcrafted wines.
  • Mission Estate Winery:
    • As Aotearoa – New Zealand’s oldest winery, Mission Estate blends history and fine dining in a gorgeous, heritage setting.
  • Church Road Winery & Restaurant:
    • Set among vineyards, Church Road delivers expertly paired meals and wines — ideal for long lunches and relaxed tastings.
  • Te Awa Winery – The Landing:
    • This laid-back spot offers a modern twist on Kiwi cuisine. The friendly setting, vineyard views, and seasonal produce make it a favourite.

🧺 Markets and Regional Food Finds

  • Hawke’s Bay Farmers’ Market – Hastings:
    • A must-do for food lovers. Browse artisan cheeses, baked goods, fresh fruit, seafood, and more. It’s ideal for gathering ingredients if you’re cooking on the road.
  • Craggy Range (again, because it deserves it):
    • Not just a winery — it’s an experience. The food, wine, and views here are hard to top.

🥧 Local Eats Off the Wine Trail

  • The East End Café – Wairoa:
    • This down-to-earth café is known for great coffee, fresh baking, and friendly service. A perfect stop before heading up to Māhia or heading back inland.
  • Kaiuku Marae Kai Cart – Māhia (seasonal):
    • A hidden gem when open. Look out for kūmara chips, fried bread, and other local favourites — served by the community, for the community.

🌅 Best Sunrise Spots in Hawke’s Bay

Hawke’s Bay, with its picturesque coastline and rolling hills, offers the perfect canvas for witnessing some of Aotearoa – New Zealand’s most magical sunrises and sunsets. Whether you’re a morning adventurer or an evening wanderer, these spots bring the light to life in unforgettable ways.

Te Mata Peak – Heretaunga – Hastings
  • Marine Parade – Ahuriri – Napier:
    • Start your day with a breathtaking sunrise along the iconic Marine Parade. This coastal promenade offers unobstructed views of the Pacific Ocean, where the rising sun casts soft pinks and golds across the sky. The silhouette of Art Deco buildings adds charm to the morning scene — a perfect moment for reflection or photography.
  • Te Mata Peak – Heretaunga – Hastings:
    • For a sunrise with elevation, head to Te Mata Peak. Arrive before dawn to catch panoramic views of the Hawke’s Bay region bathed in the golden light of daybreak. It’s a favourite among photographers, hikers, and anyone who loves starting the day in nature.

🌇 Best Sunset Spots in Hawke’s Bay

  • Bluff Hill Lookout – Ahuriri – Napier:
    • Bluff Hill offers a commanding view over the city and out across the bay. As the sun sets, the city skyline begins to glow, and the sky reflects a mix of fiery oranges and soft purples. It’s a brilliant spot to end the day, camera in hand.
  • Anywhere along the Eastern Coastline:
    • The beauty of Hawke’s Bay’s east-facing beaches is that you’ll catch a stunning sunrise from just about anywhere along the coast. From quiet coves near Waimārama to open stretches around Ocean Beach, just pull over, brew your coffee, and watch the world light up.

Getting to Hawke’s Bay

Planning a trip to Te Matau-a-Māui – Hawke’s Bay? Whether you’re flying in, driving across the North Island, or arriving by cruise ship, there are several easy ways to reach this beautiful coastal region. Here’s how to get there:

  • ✈️ By Air – Hawke’s Bay Airport (NPE)
  • The fastest and most convenient way to reach Ahuriri – Napier and Heretaunga – Hastings is by flying into Hawke’s Bay Airport (NPE). Located just 5 km (3 miles) from Napier’s city centre, the airport is served by regular domestic flights from Auckland, Wellington, and Christchurch.
  • 🚗 By Car or Campervan/Motorhome
    • If you’re already exploring Aotearoa – New Zealand, driving to Hawke’s Bay is a popular option. Scenic road routes connect the region with cities like Taupō, Rotorua, and Gisborne. Allow plenty of time for photo stops — the drive is part of the adventure.
  • 🚌 By Bus
    • Long-distance coach services like InterCity connect Ahuriri – Napier and Heretaunga – Hastings to other major towns and cities across the North Island. Buses generally arrive at central locations, making it easy to get around once you’re there.
  • 🚢 By Cruise Ship
    • Cruise ships often include Ahuriri – Napier on their itineraries. If you’re arriving by sea, you’ll dock close to the city centre, giving you time to explore Art Deco sights, local markets, and waterfront eateries.
  • 🚴‍♀️ By Bike
    • Feeling adventurous? Some travellers cycle into Hawke’s Bay via scenic trails that link up with other regions. Once there, you’ll find an extensive network of cycleways, including the Hawke’s Bay Trails that connect towns, vineyards, and beaches.

5 Fascinating Facts About Hawke’s Bay

From world records and Māori legends to sunshine stats and space launches, Te Matau-a-Māui – Hawke’s Bay has more than a few surprises up its sleeve. Here are five fun and fascinating facts about this iconic North Island region.

  • Pania of the Reef – A Local Legend:
    • One of Napier’s most photographed landmarks is the statue of Pania of the Reef, located on Marine Parade. Inspired by a Māori legend, it tells the story of a sea maiden who fell in love with a human, only to be pulled back into the ocean. The statue is a beloved cultural symbol of Hawke’s Bay.
  • Home to Aotearoa’s Longest Place Name:
    • Near Porangahau, you’ll find a hill with a name that holds the world record for the longest place name: Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu. This epic name roughly translates to “The hill where Tamatea, the man with the big knees, who slid, climbed, and swallowed mountains, played his flute to his loved one.”
  • One of New Zealand’s Sunniest Regions:
    • Hawke’s Bay is consistently ranked among the sunniest places in Aotearoa – New Zealand. This golden weather helps the vineyards thrive, keeps the beaches warm, and makes it an ideal year-round destination for outdoor adventures.
  • Birthplace of New Zealand’s Art Deco Style:
    • After the 1931 earthquake, Napier was rebuilt in the Art Deco style — making it one of the best-preserved cities of its kind anywhere in the world. The annual Art Deco Festival celebrates this heritage with vintage cars, costumes, music, and walking tours.
  • Rocket Launches at Māhia Peninsula:
    • At Māhia Peninsula, rural coastline meets cutting-edge tech. It’s home to Rocket Lab, a private orbital launch site sending satellites into space. It’s one of only a few of its kind in the world — and it’s right here in Hawke’s Bay.

🌍 Travel Planning Resources

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Poipoia te kākano kia puāwai

Nurture the seed and it will blossom