Exploring Te Moana-a-Toi- Bay of Plenty: From Tauranga and Mount Maunganui to Hidden Coastal Towns

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If you’re looking for more than just beachy hotspots, Te Moana-a-Toi – the Bay of Plenty invites you to dig deeper. This sun-drenched region stretches along the northeast coast of the North Island and blends relaxed coastal living with rich cultural roots and untamed nature. Beyond the popular bays and city buzz lies a string of welcoming towns, sacred offshore islands, quiet surf beaches, and inland trails that lead to ancient forests and steaming springs.

From paddling in glow worm caves to hiking dormant volcanoes, diving for seafood, or soaking in mineral pools, the Bay of Plenty delivers a genuine connection to land and sea. It’s also the heartland of kiwifruit and avocado country, where farm stalls sit beside bush walks, and Māori stories guide your way through the landscape.

A Personal Note from Us

We always look forward to visiting Te Moana-a-Toi – Bay of Plenty. Whether we’re diving for fresh seafood, fishing along the coast or soaking up sunshine in one of the smaller towns, this region always delivers. It’s a place where we slow down, eat well and connect with both nature and local culture. Every visit fills us with gratitude, a bit of salt in our hair and a strong pull to return.

What Makes the Bay of Plenty Worth Exploring?

Te Moana-a-Toi is one of Aotearoa’s warmest and most inviting coastal regions. Stretching from Waihī Beach to Ōpōtiki, it’s packed with natural beauty and homegrown charm. While Tauranga is the main centre, there’s so much more to discover — think mural towns, coastal trails, sacred islands, and geothermal streams in the forest.

You can paddle through glow worm caves near Whakatāne, walk ancient pā sites in Maketu, or enjoy a quiet surf at Pukehina. Inland, fertile orchards near Te Puke and Katikati produce some of the country’s best kiwifruit and avocados. Many towns still have strong Māori communities and a deep connection to the land and sea, which adds richness to every visit.

Te Moana-a-Toi – The Māori Name for the Bay of Plenty

The name Te Moana-a-Toi means “The Sea of Toi,” named after Toi-kai-rākau, an early explorer and ancestor. Māori have long lived along this coast with traditions that link them to the sea, the islands, and the land beyond.

Sacred sites like Whakaari (White Island) and Moutohorā (Whale Island) hold special meaning, and the stories of Toi and his descendants can be found across the region. These connections are still strong today, seen in place names, carved pou, and the welcome you’ll receive in smaller communities.

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Top Destinations in Te Moana-a-Toi – the Bay of Plenty

While Tauranga and Mount Maunganui steal the spotlight, some of the Bay’s most rewarding experiences are found outside the main centres. Towns like Whakatāne, Ōhope, Katikati, Te Puke, and Kawerau offer an authentic taste of coastal and inland life, each with its own unique rhythm and charm.

Pukehina Beach
  • Whakatāne and Ōhope – Cultural Heart and Coastal Peace
    • Whakatāne is one of Aotearoa’s sunniest towns and a stronghold of Māori heritage. This is the launching point for trips to Whakaari (White Island) and the laid-back surf town of Ōhope is just over the hill. Stroll along the peaceful beach, hike up to Kohi Point for sweeping views, or visit the Māori rock carvings along the trail. Don’t miss the local museum and guided walks to deepen your understanding of the area’s stories and significance.
  • Katikati – The Mural Town
    • Katikati is known for its vibrant outdoor art gallery. As you walk through town, colourful murals tell stories of local history, nature, and culture. It’s a great place to take a break, stretch your legs, and enjoy small-town hospitality. The Uretara River, nearby bush walks, and bird sanctuaries also offer tranquil outdoor moments.
  • Te Puke – Kiwifruit Country
    • This inland town is famous as the kiwifruit capital of the world. Stop in for a kiwifruit tour or sample local produce at the farm gate. Te Puke’s fertile soil also grows lush avocados and citrus — perfect for food lovers and those seeking fresh local flavours.
  • Kawerau – Soaking and Stargazing
    • Tucked inland, Kawerau is often overlooked but is a great stop for geothermal soaking. Tarawera Hot Springs offers a more low-key, local experience where you can relax under the stars. If you’re up for a challenge, the Mount Putauaki (Edgecumbe) hike rewards with panoramic views over forest and farmland.
  • Maketū and Pukehina – Coastal Hideaways
    • These small beach communities offer a slower pace, where you can camp by the sea, fish off the rocks, and enjoy sunrises without the crowds. Maketū is also one of the earliest Māori landing sites in Aotearoa, with deep cultural roots and a strong sense of whānau.

🛏️ Where to Stay in Te Moana-a-Toi – the Bay of Plenty

The Bay offers a laid-back mix of beachside holiday parks, self-contained motels, scenic campgrounds, and luxury stays. Whether you’re after freedom camping near the surf or a hot shower and a powered site, there’s something to suit every type of traveller. We always recommend checking reviews and amenities before you book.

When it comes to finding the right place to stay, we usually start with Booking.com — it’s easy to use and covers everything from budget motels to boutique stays and self-contained options. We also like to check Tripadvisor for reviews and side-by-side comparisons, and Hotellook is a handy tool for comparing prices across multiple platforms. Between them, you’ll get a clear picture of what’s available and what might suit your travel style best.

Affiliate Note: This post contains trusted partner links (including Booking.com, TripAdvisor, and other travel services we personally use). If you book through them, we may earn a small commission — at no extra cost to you. Thanks for supporting Tohu Travellers.
Ōhope Beach Top 10 Holiday Park
  • Tauranga
    • Stay close to the waterfront or opt for a quieter location slightly inland. There are great motel options near the estuary and family-friendly holiday parks within a short drive of the city centre.
  • Mount Maunganui
    • This area fills fast in summer, so book early. Choose from beachfront apartments, boutique hotels, or the popular Mount Maunganui Beachside Holiday Park, which sits right at the base of Mauao.
  • Ōhope
    • One of our favourites. The Ōhope Beach Top 10 Holiday Park is a top pick for campervans and families. It’s right on the beach and has epic sunrise views. For something quieter, there are freedom camping areas near the Port Ōhope Wharf or along the coast toward Ōhiwa Harbour.
  • Waihī Beach
    • You’ll find a mix of classic Kiwi baches, glamping pods, and a well-equipped holiday park within walking distance to the beach. Freedom campers often stay at nearby Bowentown Domain, a peaceful coastal spot.
  • Whakatāne
    • Look for motels close to the river walk or opt for a campervan stay near the Whakatāne Holiday Park. There’s also limited freedom camping near the river mouth or at Maraetōtara Reserve for self-contained vans.
  • Ōpōtiki
    • Tucked further east, this is a great spot for budget travellers and freedom campers. Try Island View Reserve for beachside freedom camping or stay in a relaxed local campground near the start of the Dunes Trail.

🥾 Things to Do in Te Moana-a-Toi – the Bay of Plenty

To help you plan your journey, we’ve picked a standout experience from each destination — something unique, memorable, or simply too good to miss. Whether it’s an iconic natural wonder, a cultural gem, or a local favourite, these highlights offer a perfect starting point for building your Aotearoa – New Zealand adventure.

Mt Maunganui
  • Tauranga –
    • Climb Mount Maunganui for panoramic views, then cool off with a swim and an ice cream on the beach
  • Whakatāne
    • Take a guided tour to Moutohorā and relax on the island’s geothermal beach warmed by natural heat vents
  • Ōhope
    • Walk the West End Track for coastal views, native bush and secret swim spots
  • Te Puke
    • Stop by a local kiwifruit orchard and taste fresh fruit straight from the vines
  • Waihī Beach
    • Walk the Orokawa Bay Track through native forest to a secluded beach that feels a world away
  • Karangahake Gorge
    • Follow the Windows Walk-through old mining tunnels and alongside steep river cliffs
Ohope Beach
  • Katikati
    • Stroll the mural trail and discover local stories told through art and sculpture
  • Kawerau
    • Soak in natural hot springs or hike Mount Putauaki for epic inland and coastal views
  • Maketū
    • Wander the estuary at low tide or explore nearby pā sites rich in Māori history
  • Ōpōtiki
    • Ride the Dunes Trail, a scenic coastal cycle route perfect for a cruisy afternoon adventure

🧭 Want to discover even more ways to enjoy Te Moana-a-Toi? From hidden waterfalls to island tours and marine adventures, there’s no shortage of incredible things to do across the region. Check it out Here.

🥾 Best Hiking Trails in Te Moana-a-Toi – the Bay of Plenty

Mount Putauaki

Challenging

  • Mount Putauaki (Edgecumbe), Kawerau
    • Distance: 6.5 km return, allow 3–4 hours
    • A steep and rugged climb through native bush with rewarding views across the eastern Bay. Best done in dry weather due to muddy and slippery sections near the top.
  • Te Rerekawau Track, Otanewainuku Forest (near Te Puke)
    • Distance: 5 km loop, allow 2.5–3 hours
    • This lesser-known trail takes you deep into mature native forest. It’s a peaceful and often quiet hike with a decent uphill challenge and a lookout platform with sweeping views.

Moderate

  • Mauao Summit Track, Mount Maunganui
    • Distance: 3.4 km return, allow 1–1.5 hours
    • This iconic track zigzags to the summit of Mauao with sweeping views over the Pacific Ocean, Tauranga Harbour, and Matakana Island. Go early for sunrise magic or late afternoon for golden light.
  • Ngā Tapuwae o Toi Trail, Whakatāne and Ōhope
    • Distance: 16 km loop (or shorter sections), allow 4–5 hours
    • A diverse trail linking bush, beach, pā sites, and clifftop lookouts. It’s rich in local history and birdlife, with the option to explore it in sections if you’re short on time.
Dunes Trail, Ōpōtiki

Easy

  • Kauri Point Historic Reserve, Katikati
    • Distance: 1.5 km return, allow 30–45 minutes
    • A short bush track to a peaceful harbour lookout with interpretation panels and picnic spots. Great for birdwatching and stretching your legs.
  • Dunes Trail, Ōpōtiki
    • Distance: Up to 10 km one way, walk as much as you like
    • Flat and coastal, this trail is shared with cyclists and winds through beachside bush, sand dunes, and ocean views. Ideal for cruisy walks and easy riding.

🌅 Sunrise and Sunset Magic in Te Moana-a-Toi – the Bay of Plenty

Sunrise Spots

  • Ōhope Beach, Whakatāne
    • Best just before 6 am in summer
    • One of Aotearoa’s most beloved sunrise spots. The long, east-facing beach offers wide-open views across the Pacific, often with fiery colours reflecting off the water.
  • Papamoa Hills Regional Park, near Tauranga
    • Best around sunrise year-round
    • Walk up in the dark and catch first light over rolling hills and the sea. A peaceful start to the day with views stretching from Mount Maunganui to Maketū.

Sunset Spots

  • Mauao Summit, Mount Maunganui
    • Best an hour before dusk
    • Watch the sun dip behind the Kaimai Ranges with glowing views over Tauranga Harbour and the coastline. Stay for twilight colours as the sky softens over the sea.
  • Bowentown Heads, Waihī Beach
    • Best just before sunset
    • This headland lookout gives you the best of both worlds — the sun setting over the hills and golden light reflecting across the water towards Matakana Island.

🚌 Getting to Te Moana-a-Toi – the Bay of Plenty

The Bay of Plenty is easy to reach whether you’re flying in, road-tripping, or coming by bus or campervan.

  • By Air
    Tauranga and Whakatāne both have small regional airports with regular domestic flights. Tauranga connects to Auckland, Wellington, and Christchurch, while Whakatāne has links to Auckland.
  • By Car or Campervan
    Most visitors drive in from Auckland (2.5–3 hours), Rotorua (1 hour), or Hamilton (1.5–2 hours). The roads are well maintained and scenic, especially along the coastal routes between Waihī Beach and Ōpōtiki.
  • By Bus
    Intercity and regional buses run between major towns like Tauranga, Whakatāne, and Rotorua. It’s a great option if you’re not hiring a vehicle, though some smaller towns may require extra planning or local shuttles.
  • Getting Around
    To explore the full stretch of Te Moana-a-Toi, having your own wheels is best. Many of the coastal gems, freedom camping spots, and hiking trails are off the main bus routes. Campervans give you the flexibility to stay right by the beach or deep in the forest.

🌀 5 Fascinating Facts About Te Moana-a-Toi – the Bay of Plenty

  1. It Was Named by Captain Cook
    • James Cook named it the “Bay of Plenty” in 1769 after being warmly welcomed by local iwi and noticing the abundance of food and resources along the coast.
  2. Whakaari – White Island Is an Active Volcano
    • Located off the coast of Whakatāne, Whakaari is one of Aotearoa’s most active volcanoes. Though access is currently restricted, it remains a significant geological and cultural site.
  3. Home to the Kiwifruit Capital of the World
    • Te Puke is known globally as the heart of kiwifruit production. The region’s fertile volcanic soil and sunny climate make it perfect for growing these fuzzy green powerhouses.
  4. Moutohorā (Whale Island) Has a Hidden Geothermal Beach
    • This sacred island near Whakatāne has a hot water beach where you can dig into the sand and create your own natural hot pool — one of the few places in the world like it.
  5. It’s One of Aotearoa’s Sunniest Regions
    • With over 2,200 hours of sunshine a year, the Bay is a go-to destination for beach lovers, surfers, and anyone chasing good weather.

🌍 Travel Planning Resources

These are the tools we personally use and trust when planning our travels — from finding a place to stay to booking activities, transport, and insurance. Let your Tohu guide you — Trust the Journey and follow what feels right for you.

🧭 Some booking links can be shy around VPNs! If one doesn’t open, try turning off your VPN or switching to a secure Wi-Fi network.

E kore au e ngaro, he kākano I ruia mai it Rangiātea

I will never be lost, for I am a seed sown in the heavens