Best Beaches in Hawke’s Bay

Hawke’s Bay may be best known for its vineyards and art deco charm, but its coastline is just as spectacular. From long stretches of golden sand to rugged surf spots and scenic waterfront walks, the region has beaches for every kind of traveller. Whether you want to swim, surf, fish or simply relax with ocean views, here are the best beaches in Hawke’s Bay.

🌊 Ocean Beach – Wild and Spacious

Ocean Beach is one of Hawke’s Bay’s most popular surf beaches, stretching out in a wide sweep of sand and sea. Backed by dunes and open countryside, it has a raw, natural beauty that makes it perfect for long walks, picnics and swimming in summer. Surfing and bodyboarding are big here too, with consistent waves that attract locals year-round.

💡 Quick Info: ~30 minutes from Napier | Near Maraetōtara Falls & walking track

💡 Top Tip: There’s plenty of space, even on busy summer days — head further along the beach if you want a quieter spot.

🏄 Waimārama Beach – A Family Favourite

A classic Hawke’s Bay beach getaway, Waimārama is loved for its golden sands, rolling surf, and safe swimming zones. It’s popular with families, holidaymakers, and surfers alike, offering something for everyone. The small coastal settlement adds to the charm, with a local store and surf lifesaving patrols during summer.

💡 Quick Info: ~40 minutes from Napier | Small coastal village with a local shop & surf club

💡 Insider Tip: Pack a picnic or fire up a beach BBQ — Waimārama has the perfect relaxed holiday vibe.

🌅 Marine Parade Beach – Napier’s Waterfront Icon

Right in the heart of Napier, Marine Parade Beach is less about swimming and more about scenic walks and atmosphere. Its shingle shoreline, strong surf and striking seawall sculptures make it one of the city’s best-known landmarks. The promenade is lined with attractions like the Sunken Gardens, the Sound Shell and Pania of the Reef statue, making it an easy place to combine sightseeing with seaside views.

💡 Quick Info: Central Napier | Close to National Aquarium, Sunken Gardens & cafés

💡 Fun Highlight: Grab fish and chips and enjoy them along the seawall as the sun goes down.

🎣 Haumoana Beach – Rugged and Relaxed

South of Napier, Haumoana Beach offers a more laid-back coastal experience, with a rugged shoreline that’s popular for fishing, surfing and long beach walks. It’s a great spot if you want to escape the busier beaches and enjoy a slower pace by the water. The nearby village of Haumoana adds a friendly, local feel with a handful of cafés and shops.

💡 Quick Info: ~20 minutes south of Napier | Near Haumoana Estuary & local art cafés

💡 Local Tip: Check the tide times before fishing — locals swear by Haumoana for catching snapper.

🐦 Te Awanga Beach – Gateway to Cape Kidnappers

Te Awanga Beach is a favourite for its coastal charm and wildlife connections. Just along the coast from Cape Kidnappers, it’s a starting point for gannet tours and coastal hikes. The beach itself is perfect for walking, beachcombing, and soaking in the ocean views with the added bonus of being close to some of Hawke’s Bay’s best wineries.

💡 Quick Info: ~25 minutes from Napier | Gateway to Cape Kidnappers & nearby wineries

💡 Wildlife Highlight: Bring binoculars — you might spot seabirds along the cliffs or even dolphins offshore.

🌞 Final Thoughts on the Best Beaches in Hawke’s Bay

These best beaches in Hawke’s Bay each offer something different from surf-friendly Ocean Beach to the family vibe at Waimārama and the rugged charm of Haumoana and Te Awanga. It’s worth knowing that while beaches closer to Napier and Hastings are mostly stony and rough for swimming, further out you’ll find long stretches of golden sand that are perfect for a picnic or a swim.

Many of the smaller coastal settlements have just a dairy (local shop) nearby, so it’s a good idea to fill up on petrol and grab supplies in town before heading out for the day. A chilly bin packed with BBQ essentials or picnic food will make your trip even better.

Remember too that some beaches are best for fishing and walking rather than swimming. Haumoana is a classic example. While Marine Parade in Napier is stunning for seaside walks but the surf is too rough for safe swimming. Choosing the right beach comes down to what kind of day you’re after: swimming, surfing, fishing or simply relaxing with coastal views.