Taranaki: Aotearoa’s Wild West Coast Wonderland

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Taranaki, on Aotearoa – New Zealand’s dramatic west coast, is often called one of the country’s best-kept secrets. Anchored by the towering Mount Taranaki, the region combines moody coastlines, lush native forest, black sand beaches, and deep cultural roots. It’s the kind of place where you can hike a volcano in the morning, visit a top-tier museum after lunch, and catch the sun setting into the Tasman Sea — all in one day, without the crowds.

A Personal Note from Us

Taranaki is a region we’re drawn back to time and time again. Whether it’s for a festival or a weekend escape, it always leaves an impression. WOMAD is a favourite of ours, and the Festival of Lights at Pukekura Park is pure magic. The beaches around New Plymouth can get wild, but the Coastal Walkway makes it worth every gust of wind — it’s one of our top picks. We also love stopping in Pātea for a coffee, the town where Poi E was born and where the beautiful Aotea Waka Memorial stands proud. Taranaki just has a wairua that stays with you.

Why Is Taranaki a Landscape Lover’s Dream?

Taranaki is where alpine and coastal worlds meet. At its centre is Mount Taranaki — a near-perfect volcanic cone that dominates the skyline. It’s surrounded by rainforest, alpine wetlands, and scenic tracks. The Pouakai Circuit and Taranaki Crossing are two of the best hikes in the country. On a clear day, Pouakai Tarn mirrors the mountain so perfectly it feels surreal.

The coastline is a world of its own. Rugged cliffs, black sand beaches, and rolling waves shape the region’s edge. Back Beach and Fitzroy Beach are local favourites. They’re raw and windswept — the kind of places where you feel small in the best way. And tucked within Egmont National Park, you’ll find the Goblin Forest. With moss-draped trees and tangled roots, it feels like stepping into another realm.

Taranaki — Māori Name and Cultural Significance

The name Taranaki refers both to the mountain and the wider region. It carries deep spiritual meaning for Māori. One well-known pūrākau tells how Mount Taranaki once lived among the central North Island mountains. After a fierce battle of love and jealousy, he was cast out. As he travelled west, his journey carved the Whanganui River. He came to rest by the coast, standing alone in the west.

The region is home to iwi including Ngāti Ruanui, Ngāruahine, and Ngāti Maru. Their connections to the land run deep and are present in everyday life. You’ll see it in the stories, carvings, and memorials — especially the powerful Aotea Waka in Pātea. It’s more than a sculpture — it’s a taonga that speaks of migration, strength, and identity.

Taranaki is not just a place on the map. It’s a region woven with history, beauty, and meaning. You don’t just see it — you feel it.

Table of Contents

Exploring the Towns of Taranaki

Taranaki is rich in stories, landscapes, and local pride. Scattered across its coastline and hills are towns that each bring something different to the table. From surf beaches to alpine gateways, here are 10 places that capture the heart of this wild west coast.

  • New Plymouth – Coastal City with a Creative Heart:
    • New Plymouth is the region’s biggest hub and a vibrant blend of art, nature, and community. The 13 km Coastal Walkway runs alongside the Tasman Sea, linking standout spots like the Te Rewa Rewa Bridge and the kinetic Len Lye Wind Wand. Pukekura Park hosts the magical Festival of Lights each summer, and the Govett-Brewster Art Gallery adds a modern creative edge. With easy access to the mountain and a lively food scene, it’s a perfect base to explore Taranaki.
New Plymouth Coastline
  • Stratford – Shakespearean Charm and Mountain Access:
    • Named after Shakespeare’s birthplace, Stratford plays on its literary roots with streets named after his characters and a Glockenspiel clock tower that reenacts Romeo and Juliet. But this town isn’t just theatrical — it’s also the main gateway to Mount Taranaki’s eastern trails, including access to the Manganui Ski Area during winter.
Stratford Town
  • Hāwera – Dairy Capital and Home to Tawhiti Museum:
    • Hāwera is a major player in New Zealand’s dairy industry, but it’s also home to one of the country’s most immersive museums. The Tawhiti Museum uses lifelike figures and detailed dioramas to tell local stories. The climbable Hāwera Water Tower offers sweeping views and a unique look at the surrounding land.
Hawera
  • Ōakura – Surf, Sun, and Local Art:
    • Just south of New Plymouth, Ōakura is a favourite with surfers, creatives, and anyone after a relaxed coastal vibe. The beach is a golden arc of waves and sunshine, while galleries like Koru on Koru showcase local art. In summer, the town buzzes with festivals, markets, and car shows like Americarna.
Ōakura Beach
  • Ōpunake – Surf Highway Stop with Cultural Roots:
    • Ōpunake sits on the famous Surf Highway 45 and offers dramatic coastline, great waves, and a strong Māori presence. The coastal walkway offers ocean views and takes you past the lake and historic sites. Though it’s small, the town packs a punch with community pride and raw natural beauty.
  • Eltham – Cheese, Antiques, and Quirky Finds:
    • Eltham is known for its artisan cheese, with the Eltham Cheese Shop offering plenty of tasting options. It also has a proud heritage, with restored buildings and antique stores along the main road. Painted cow sculptures throughout the town bring a touch of fun to your visit.
Eltham War Memorial
  • Inglewood – Toys, Trails, and Taranaki Warmth:
    • A friendly farming town, Inglewood is ideal for families and road trippers. The Fun Ho! Toy Museum showcases classic Kiwi-made toys with hands-on displays. It’s also close to mountain tracks and local cafés where the welcome is just as warm as the coffee.
Inglewood looking toward Mt Taranaki
  • Waitara – A Riverside Town with a Historic Past:
    • Waitara is one of the oldest towns in the region, deeply tied to both Māori and colonial history. The Waitara River is a favourite for fishing and kayaking, while nearby black-sand beaches offer peace and space away from the tourist crowds. The town played a key role in the First Taranaki War and remains a place of significance.
  • Waverley – Black Sand and Coastal Views:
    • Waverley is small, but the landscapes are anything but. It’s known for striking cliffs, sculpted rocks, and wide beaches. Nearby Waipipi Wind Farm shows the town’s forward-thinking energy. Waverley Beach is quiet, dramatic, and perfect for those wanting to explore hidden gems.
Waverley
  • Whangamōmona – The Republic with a Wild Ride:
    • Whangamōmona is like nowhere else in Aotearoa. Found on the Forgotten World Highway, this self-declared republic has its own passport stamp and hosts a quirky Republic Day every two years. The Forgotten World Rail Trail takes you deep into the remote backcountry on golf carts turned rail cars — an unforgettable adventure. Be warned: the road in is rough and winding, but totally worth it.

10 Best Things to Do in Taranaki

Taranaki blends dramatic landscapes with creative flair and deep cultural stories. Whether you’re chasing epic views, enjoying a garden stroll, or uncovering local legends, these 10 experiences capture the true spirit of the region.

  • Hike the Trails of Mount Taranaki:
    • Egmont National Park is the crown jewel of the region, and its standout feature is the perfectly shaped Mount Taranaki. For experienced hikers, the Taranaki Summit Track offers a tough but rewarding climb with sweeping views at the top. If you’re after something more relaxed, the Pouakai Circuit is a stunning alpine loop. Pouakai Tarn is especially beautiful — on still days, the mountain reflects in the water like a mirror. Planning ahead is essential, as the weather can shift fast. Of all the mountains I’ve climbed, this was one of the hardest — and the clouds hid the view I had hoped for. But I’d do it again in a heartbeat.
Reaching the summit on Mt Taranaki
  • Ride the Forgotten World Rail Trail in Whangamōmona:
    • This one’s a real adventure. Drive a rail cart along an old railway line through tunnels, bridges, and remote countryside on the Forgotten World Rail Trail. Stop in Whangamōmona, the quirky self-declared republic, and grab a stamp for your passport. The pub there is classic. It’s a fun, off-the-beaten-track experience with big views and a good dose of local humour.
  • Walk or Cycle the New Plymouth Coastal Walkway:
    • Stretching 13 km beside the Tasman Sea, this walkway is ideal for walkers and cyclists. You’ll pass sculptures like the Len Lye Wind Wand, cross the striking Te Rewa Rewa Bridge, and follow the coast past dramatic black sand beaches. We did it at both sunrise and sunset, and it was absolutely worth it each time.
  • Visit the Cape Egmont Lighthouse:
    • Out on the western tip of Taranaki, this white lighthouse stands tall against the sea. It’s a peaceful place to visit and a great spot for photos. On clear days, you’ll catch a stunning view of Mount Taranaki rising behind it — one of the most iconic views in the region.
  • Drive the Surf Highway 45:
    • This coastal drive links New Plymouth with Hāwera, passing through laid-back surf towns and scenic black sand beaches. Highlights include Ōakura, Ōpunake, and Waverley. Each stop has its own character — and a good coffee or beach walk is never far away. It’s an ideal road trip if you want to take it slow and soak it all in.
  • Visit the Govett-Brewster Art Gallery and Len Lye Centre:
    • In central New Plymouth, this gallery is a must for anyone interested in art and architecture. The Len Lye Centre shines — literally — with its mirrored curves and kinetic sculpture displays. Inside, you’ll find creative exhibitions that challenge and inspire. It’s bold, beautiful, and distinctly Taranaki.
Govett-Brewster Art Gallery
  • Discover the History at Tawhiti Museum:
    • Tucked away in Hāwera, this privately owned museum is one of the best I’ve seen. Artist Nigel Ogle has created realistic dioramas and figures that tell the story of the region — from Māori settlement to early European life. The Traders & Whalers ride is a brilliant bonus. It’s not your average museum.
  • Surf or Relax at Ōakura Beach:
    • Ōakura is a classic surf town. The waves here suit all levels, and the golden beach is a great spot to swim or just chill. If surfing isn’t your thing, check out the local art galleries and summer markets. It’s a lively, creative little town with a lot of heart.
  • Experience the Taranaki Garden Festival:
    • Each spring, the region transforms during the Taranaki Garden Festival. Private homes and public spaces open their gates to visitors, showing off beautifully designed gardens. Pukekura Park is a standout, but the real charm is in discovering tucked-away spots in the countryside. If you love gardens, this event is a dream. You won’t be disappointed.
  • Explore the Goblin Forest:
    • Found in Egmont National Park, the Goblin Forest is as magical as it sounds. Gnarled kamahi trees are covered in moss, and the forest feels like something out of a storybook. The Wilkies Pools Loop Track is a great introduction, with crystal-clear pools and gentle waterfalls along the way.

🥘 Best Places to Eat in Taranaki

Taranaki’s food scene really surprised me. It blends ocean-to-plate freshness with rich farmland flavours and a good dose of local creativity. Whether you’re after something gourmet or just want the perfect beachside fish and chips, there’s no shortage of great spots to eat. These are the places we loved or that came highly recommended by locals who know good kai when they see it. You can explore more great places to eat in Taranaki on Tripadvisor here.

Social Kitchen
  • Social Kitchen – New Plymouth:
    • Housed in a beautiful old heritage building, Social Kitchen serves up shared plates, wood-fired mains, and seasonal produce. The vibe is warm and rustic, with a menu that’s perfect for groups or date nights. It’s one of New Plymouth’s standout dining spots.
  • The Stratford Mountain House – Stratford / Mount Taranaki:
    • Tucked into the mountain slopes, this lodge-style restaurant pairs scenic views with comfort food done well. Think wild venison, fresh seafood, and big, satisfying meals. It’s the perfect end to a day of hiking or exploring the national park.
  • Opunake Fish, Chips & More – Ōpunake:
    • This local favourite near the beach dishes up crispy fish, hot chips, and good old-fashioned service. If you’re road tripping along Surf Highway 45, don’t miss this classic Kiwi stop.
  • Colonel Malone’s – Stratford:
    • Named after a local war hero, Colonel Malone’s is a welcoming gastropub offering hearty steaks, burgers, and a solid lineup of local beers. It’s got a relaxed vibe and just the right amount of Stratford charm.
  • Mud Bay Café – Waitara:
    • This small café near the river is a real gem. Known for its homemade pies, fresh baking, and excellent coffee, it’s a great place to take a break and soak up the quiet coastal pace of Waitara.
  • The Hub Café & Eatery – Hāwera:
    • A popular stop with locals and road trippers alike, The Hub serves strong coffee, big breakfasts, and healthy salads. It’s casual, friendly, and just what you need on a long driving day.
  • Whangamōmona Hotel – Whangamōmona:
    • More than just a pub, this place is part of the Whangamōmona legend. With classic Kiwi pub meals, a cold beer on tap, and plenty of character, it’s a must-do stop if you’re on the Forgotten World Highway.

🛏️ Best Places to Stay in Taranaki

These accommodation picks are either places we’ve stayed, ones recommended by trusted friends and whānau, or gems we’ve discovered through solid research. As always, things change, so it’s best to check the latest reviews and availability on Booking.com, Airbnb, or TripAdvisor before locking anything in.

Ōakura Campground
  • Whangamōmona Hotel – Whangamōmona:
    • If you’re taking on the Forgotten World Highway, staying here is almost a rite of passage. This quirky hotel is full of character and history. The rooms are simple and affordable, and the bar downstairs has seen a fair few stories over the years. A fun stop in the middle of nowhere.
  • King and Queen Hotel Suites – New Plymouth:
    • This boutique hotel sits right in the heart of the city. With modern design, spacious suites, and top-notch service, it’s a popular spot for couples or solo travellers wanting a bit of luxury. You’ll be within walking distance of the Coastal Walkway, Len Lye Centre, and some of New Plymouth’s best restaurants.
  • Ahu Ahu Beach Villas – Ōakura:
    • Set above the ocean with sweeping west coast views, these architecturally designed villas offer a peaceful escape. They’re eco-friendly, private, and perfect if you’re after something a little bit special. We’d stay here again in a heartbeat.
  • Pihama Lavender Farm Stay – Pihama (near Ōpunake):
    • This rural stay lets you wake up surrounded by lavender fields with views of Mount Taranaki. It’s quiet and calming, yet only a short drive from Ōpunake’s beaches and shops. Ideal for slow travel and those who love the scent of lavender in the morning.
  • Stratford Mountain House – Stratford / Mount Taranaki:
    • Nestled inside Egmont National Park, this lodge is all about location and comfort. You get direct access to hiking trails, an excellent on-site restaurant, and cosy rooms with mountain views. It’s one of our go-to spots for exploring the eastern side of Taranaki.

🚶‍♀️ Best Hiking and Biking Trails in Taranaki

Taranaki is a dream for nature lovers. From high alpine tracks to lush forest trails and breezy coastal paths, the region offers something for every fitness level and interest. Whether you’re after a challenge or a peaceful wander, here are some of the best hiking and biking options around the maunga.

Mount Taranaki Summit Track

Epic & Demanding Trails – For experienced hikers and riders

  • Mount Taranaki Summit Track – Egmont National Park (Hiking)
    • Distance: 6–10 hours return
    • Difficulty: Strenuous
      This iconic climb to the summit of Mount Taranaki is not for the faint-hearted. The trail involves steep sections, loose scree, and rapid weather changes. But the sense of achievement and the views from the top — when the clouds clear — are unforgettable.
  • Forgotten World Cycle Trail – Whangamōmona and Beyond (Biking)
    • Distance: 180 km (multi-day)
    • Difficulty: Demanding
      This remote, rugged trail follows old railway lines and gravel roads through the Forgotten World. You’ll cycle through tunnels and past hidden valleys. It’s a real adventure for experienced bikers with a love for history and isolation.
Pukeiti Trail

Rewarding & Scenic Trails – For intermediate adventurers

  • Pouakai Circuit – Egmont National Park (Hiking)
    • Distance: 25 km loop (1–2 days)
    • Difficulty: Moderate
      This loop is one of the most stunning in the country. It takes you through ancient forests, alpine tarns, and high ridgelines. The view of Mount Taranaki reflected in Pouakai Tarn is a photo you’ll want to frame.
  • Pukeiti Rainforest Trail – Near New Plymouth (Biking)
    • Distance: 17 km loop
    • Difficulty: Moderate
      Set near the beautiful Pukeiti Gardens, this trail winds through rainforest and past small waterfalls. It’s a great ride for those looking for variety — some technical elements, but nothing too intense.
Wilkie Track to the pools

Relaxed & Accessible Trails Perfect for families and casual explorers

  • New Plymouth Coastal Walkway – New Plymouth (Walking and Biking
    • Distance: 13 km one way
    • Difficulty: Easy
      This paved coastal path runs beside the sea and links many of New Plymouth’s highlights. You’ll pass sculptures, surf beaches, and scenic bridges — with plenty of cafés along the way to break up the journey.
  • Wilkies Pools Loop Track – Egmont National Park (Hiking)
    • Distance: 1.8 km loop
    • Difficulty: Easy
      Short, sweet, and totally magical. This loop takes you through the moss-covered Goblin Forest to a series of rock pools and mini waterfalls. The boardwalks and gentle incline make it great for families and nature lovers of all ages.

You can find up-to-date trail conditions, maps, and safety tips for Taranaki’s walks and hikes on the Department of Conservation (DOC) website here.

🌅 Best Places to View the Sunrise and Sunset in Taranaki

Taranaki’s landscapes make sunrise and sunset feel extra special. With a mountain that catches the morning light and a coastline that glows at dusk, you’re never far from a good view. I used to sit on Mt Ruapehu and watch the sun drop behind Taranaki in the distance — a moment that always stayed with me. The light, the stillness, the sense of connection to the land — pure magic.

Whether you’re chasing the first golden rays or soaking in a fiery west coast sunset, these are some of the best spots in the region to pause and enjoy the view.

Ōpunake Beach

🌄 Best Sunrise Spots (For early risers)

  • Te Rewa Rewa Bridge – New Plymouth: This sculptural bridge frames Mount Taranaki perfectly, especially at sunrise. The soft morning light lights up the Coastal Walkway, and if the skies are clear, you’ll catch a stunning reflection of the mountain in the Waiwhakaiho River. Bring your camera — it’s one of the most photographed spots in the region for a reason.
  • Stratford Plateau – Egmont National Park: High on the mountain’s eastern side, this spot is perfect for greeting the new day. The plateau offers wide views, and when the sun rises behind you, the peak of Mount Taranaki glows in soft gold. On cold mornings, the cloud inversion below adds a dreamlike feel to the scene.

🌇 Best Sunset Spots (For evening magic)

  • Back Beach – New Plymouth
    One of the most dramatic coastal spots in Taranaki, Back Beach delivers big sunset energy. The cliffs, rolling dunes, and views of the Sugar Loaf Islands make it a photographer’s dream. As the sun dips into the Tasman Sea, the sky turns fiery — it’s the kind of moment that stops you in your tracks.
    Ōpunake Beach – Ōpunake
    A west coast classic. Grab some fish and chips and watch the sun slide into the sea. The black sand glows with colour, and the laid-back vibe makes it a great way to end the day. It’s simple, beautiful, and very Taranaki.

🚐 Getting to Taranaki: Travel Tips and Routes

Taranaki might feel tucked away, but getting there is easier than you’d think. Whether you’re driving your own vehicle, travelling by bus, or flying in, there are a few great options to suit your plans.

  • By Air
    Air New Zealand runs regular direct flights to New Plymouth Airport (NPL) from Auckland, Wellington, and Christchurch. The airport is about 15 minutes from the city centre. From there, you’ll need to rent a car, take a taxi, or arrange a shuttle to reach your accommodation or explore the wider region.
  • By Car or Campervan
    Driving is the most flexible and scenic way to explore Taranaki. From Auckland, the trip takes around 4.5 to 5 hours. From Wellington, it’s about 4 hours. If you’re coming from the north, the moment you round the bends near the coast and Mount Taranaki appears on the horizon is unforgettable. It feels like the mountain is calling you in.
    For a coastal road trip, take the Surf Highway 45 — a stunning drive that hugs the coastline and links beach towns like Ōakura and Ōpunake. If you’re after something more adventurous, the inland route via the Forgotten World Highway (SH43) will lead you to Whangamōmona with epic scenery and plenty of winding turns.
  • By Bus
    InterCity offers daily bus services to New Plymouth from Auckland, Hamilton, and Wellington. It’s a budget-friendly way to reach the region, especially if you’re not planning to drive. Just note that services to smaller towns like Stratford or Hāwera may be limited or less frequent.

🗺️ 5 Interesting Facts About Taranaki

Taranaki is full of surprises — from quirky history to world-famous landscapes. Here are five fun and fascinating facts that make this region stand out:

Pātea
  1. Mount Taranaki Was Once Called Mount Egmont: In 1770, Captain James Cook named the mountain “Mount Egmont” after a British nobleman. But in 1986, the name was officially restored to Taranaki — honouring its original Māori name and cultural significance.
  2. One of the Most Symmetrical Volcanoes in the World: Mount Taranaki’s perfect cone shape is often compared to Japan’s Mount Fuji. It’s so similar, in fact, that it was used as a stand-in for Mount Fuji in the film The Last Samurai.
  3. Taranaki Was Once an Island: Millions of years ago, Mount Taranaki stood as an isolated island volcano. Over time, sediment and volcanic activity connected it to the rest of the North Island — shaping the land we see today.
  4. Home to New Zealand’s Only Republic: The small town of Whangamōmona made headlines in 1989 when it declared itself a republic. The locals weren’t happy about a regional boundary change, so they made their own rules — complete with passport stamps and a president.
  5. Pātea is the Birthplace of the Iconic Kiwi Song “Poi E”: In 1984, the Pātea Māori Club released Poi E, a groundbreaking song that blended traditional Māori lyrics with hip-hop beats. It became an instant hit and topped the New Zealand charts — all without any mainstream radio play. The song put Pātea on the map and became a cultural milestone, celebrating Māori identity in a fresh, modern way. It remains one of Aotearoa’s most beloved anthems.

🌍 Travel Planning Resources

These are the tools we personally use and trust when planning our travels — from finding a place to stay to booking activities, transport, and insurance. Let your Tohu guide you — Trust the Journey and follow what feels right for you.

🧭 Some booking links can be shy around VPNs! If one doesn’t open, try turning off your VPN or switching to a secure Wi-Fi network.

Whatungarongaro te tangata toitū te whenua

As man disappears from sight, the land remains