Discovering Te Tai Rāwhiti – East Coast of Aotearoa – New Zealand

Te Tai Rāwhiti – the East Coast of Aotearoa – New Zealand – stretches along the easternmost edge of the North Island. It’s a region where the first light of day touches the land, where wild coastlines meet golden beaches, and where lush forests give way to rolling vineyards. Known for its deep Māori heritage, untouched beauty, and warm local communities, Te Tai Rāwhiti offers a journey that’s both grounding and unforgettable. Whether you’re watching the sunrise at East Cape or sipping wine in Gisborne, you’ll discover a place steeped in culture and natural wonder.

A Personal Note from Us
Te Tai Rāwhiti holds a special place in our hearts. I lived in Gisborne for a few years while my dad served in the NZ Army and Toni has played rugby all along this coast. My brother-in-law is from Te Araroa, and we’ve camped in remote bays and riverside spots under the stars. Every visit brings that same sense of raw beauty and deep connection. It’s a place that feels both timeless and real and always welcoming.

What Makes Te Tai Rāwhiti – East Coast So Special?

The name “Tairāwhiti” means “the coast where the sun shines across the water” — a poetic nod to its status as the first place in the world to greet the sunrise. Standing on the cliffs at East Cape, you’ll feel that light stir something in you.

From Te Araroa in the north to Tūranganui-a-Kiwa – Gisborne in the south, the region is rich with surf beaches, peaceful towns, and riverside hideaways. Gisborne is especially known for its laid-back energy, surf culture, and outstanding wines — especially Chardonnay and aromatic whites grown under the long East Coast sun.

But more than that, Te Tai Rāwhiti is alive with culture. The East Coast iwi are deeply tied to the land. Their stories, carvings, marae, and community spirit are not just seen — they’re felt in every experience, from scenic walks to casual chats with locals.

Te Tai Rāwhiti — Māori Name and Cultural Significance

Te Tai Rāwhiti translates to “The Eastern Tide,” or more broadly, the place where the sun first meets the land. It’s home to iwi such as Ngāti Porou, Te Aitanga-a-Māhaki, and Te Whānau-ā-Apanui — each with a rich whakapapa and strong guardianship over their whenua and moana.

This region is one of the most powerful centres of Māori culture in Aotearoa. Te reo Māori is widely spoken, ancestral knowledge is honoured, and manaakitanga (hospitality) is offered generously. Carvings at marae gates, sacred landmarks, and local legends bring every corner of this region to life.

Travelling through Te Tai Rāwhiti isn’t just about scenic drives — it’s a chance to connect. To feel the rhythm of the tide, the warmth of the sun, and the strength of a people who’ve called this place home for generations.

Table of Contents

• A Personal Note from Us
• What Makes Te Tai Rāwhiti – East Coast So Special?
• Te Tai Rāwhiti — Māori Name and Cultural Significance
• 10 Must-Visit Natural Attractions & Adventures on the East Coast
• Anaura Bay
• Hicks Bay
• Dive Tatapouri – Reef Ecology Tour
• Te Urewera and Lake Waikaremoana
• Rere Rockslide
• Rere Falls
• Mount Hikurangi
• Mahia Peninsula
• Tolaga Bay Wharf
• Tairāwhiti Museum – Gisborne
• Great Places to Stay on the East Coast
• A Guide to East Coast Cuisine
• Best Trails for Walking and Hiking on the East Coast
• Prime Locations for Sunrise and Sunset Views on the East Coast
• Traveling to the East Coast: Tips and Routes
• 5 Fascinating Facts About the East Coast’s History and Culture

10 Must-Visit Natural Attractions & Adventures on the East Coast

Te Tai Rāwhiti offers a mix of wild coastline, cultural landmarks, and immersive outdoor adventures. Whether you’re chasing waterfalls, climbing sacred peaks, or slipping down natural rockslides, these spots capture the essence of this breathtaking region. Many of the experiences are free, but a few may require a small fee.ou can check current details and options on TripAdvisor.

🌊 Coastal Beauty and Marine Experience

• Hicks Bay:
  • Tucked between dramatic headlands, Hicks Bay offers unspoiled coastal scenery and a tranquil setting. It’s less developed than other parts of the coast making it a peaceful escape for reflection, photography or simply watching the tides roll in.
• Anaura Bay:
  • One of the true hidden gems of the East Coast, Anaura Bay boasts soft sands, calm turquoise waters and a sense of serenity that’s hard to beat. It’s a perfect place to swim, kayak or simply soak in the peace and quiet. Its off-the-beaten-path location keeps it uncrowded, ideal for those craving a more intimate coastal retreat.
• Dive Tatapouri – Reef Ecology Tour:
  • Just 15 minutes from Gisborne, Dive Tatapouri delivers a unique chance to connect with marine life in their natural habitat. At low tide, you can wade out with guides to meet stingrays, eagle rays and other species that locals call “the Children of Tangaroa” (the Māori god of the sea). It’s part education, part enchantment and a deeply respectful experience of the local environment and culture. Tours must be booked in advance and operate daily depending on tide times.

🏞 Forests, Falls, and Sacred Mountains

• Te Urewera and Lake Waikaremoana:
  • Once a national park and now protected under the guardianship of Tūhoe iwi, Te Urewera is a place where the forest has legal personhood a world-first. The area is home to dense native bush, birdlife and the majestic Lake Waikaremoana. Popular walks include the multi-day Great Walk and shorter scenic trails, all rich in history and spiritual connection.
• Rere Rockslide:
  • A natural waterslide formed by centuries of erosion, the Rere Rockslide is a thrilling ride over smooth mossy rock. Bring a boogie board or inflatable and slide down or just watch the fun unfold. It’s one of those rare places where nature and adrenaline collide.
• Rere Falls:
  • Just a short drive from the rockslide, Rere Falls is a wide, tranquil cascade that’s ideal for a picnic, a photo stop or a cool-down after sliding the rocks. With grassy picnic areas and shaded spots, it’s a favourite among locals.
• Mount Hikurangi:
  • Standing tall as the first place in Aotearoa – New Zealand to greet the sun each day, Mount Hikurangi is a site of deep cultural significance to Ngāti Porou. The mountain features a series of whakairo (carvings) near the summit that represent Māori deities and ancestors. Hiking to the top requires permission and good fitness but even the lower tracks offer views that connect you to the whenua (land) and its stories.

🍇 Wharves, and Museums

• Mahia Peninsula:
  • With sweeping beaches and scenic reserves, Mahia is a popular summer getaway and a surfing hotspot. It’s also a peaceful base for those looking to slow down, explore nature and learn about the area’s role in the Rocket Lab space programme. A modern twist on an ancient landscape.
• Tolaga Bay Wharf:
  • This iconic landmark is the longest wharf in Aotearoa – New Zealand and stretches 660 metres into the Pacific Ocean. It’s a popular spot for fishing, walking, and soaking in panoramic coastal views. The nearby Cooks Cove Walkway adds a great hiking option with historical and natural highlights.
• Tairāwhiti Museum – Gisborne:
  • Known as one of the most innovative regional museums in the country, Tairāwhiti Museum is a cultural cornerstone. Recent upgrades have expanded its reach and impact, with new galleries and engaging exhibitions. You’ll find displays on Māori and settler history, contemporary art, maritime heritage, and even restored buildings like Wyllie Cottage and the historic ship Waka.

🛏️ Great Places to Stay on the East Coast

Accommodation options in Te Tai Rāwhiti range from boutique vineyard retreats to beachfront cabins and family-friendly motels. These suggestions come from personal experience, trusted recommendations, and careful research — with something to suit every kind of traveller. Once you’re ready to book, we recommend checking up‑to‑date reviews and photos on any of the following reliable platforms like Trip.com, TripAdvisor, Airbnb, or Booking.com

• 🍇 Matawhero Wines – Vineyard Retreat: J
  • ust ten minutes from Gisborne, Matawhero Wines offers a peaceful, adults-only stay among the grapevines. The self-contained villas are private and beautifully designed, with a calm garden setting and vineyard views. Each villa features a private entrance and modern comforts, making it perfect for a romantic weekend or solo retreat. Wake up to birdsong, sip wine in the sun, and enjoy the quiet elegance of this unique accommodation.
• 🌊 Beachcomber Apartments – Gisborne:
  • Located right across the road from Waikanae Beach, these apartments offer classic Kiwi coastal charm with modern comfort. Ideal for beach lovers, it’s a great base for early-morning walks, lazy swims, or quick access to town. Units are well-equipped with kitchenettes and outdoor seating, making them suitable for longer stays or families looking to settle in and relax by the sea.
• 🌅 Tatapouri Bay Oceanside Accommodation:
  • If you’re chasing sunrise views and absolute beachfront living, this spot delivers. Tatapouri Bay offers a mix of glamping tents, cabins, and powered camping sites — all just steps from the water. The campground has a relaxed, community feel, with shared spaces, a café, and excellent facilities. It’s also close to the Dive Tatapouri reef tours so it’s a great pick if you’re keen to explore the marine life of the region.
• 🏡 Alfresco Motor Lodge – Gisborne:
  • Alfresco Motor Lodge combines Mediterranean-style design with warm local hospitality. The rooms are spacious and comfortable, many featuring spa baths and kitchenettes. Located slightly inland but still close to town and the beach, it’s a practical and peaceful option for travellers who value comfort, cleanliness and easy access to amenities. A great choice for couples, families, or road trippers needing a solid stopover.

🍽️ A Guide to East Coast Cuisine

From fresh-off-the-boat seafood to gourmet bistro fare and cosy roadside cafés, Te Tai Rāwhiti – the East Coast of Aotearoa – New Zealand offers a vibrant food scene rooted in local ingredients, coastal living, and warm hospitality. Whether you’re tucking into brunch by the beach or sipping Gisborne wine with harbour views, the region’s food is as rich in flavour as it is in character. We’ve shared some local favourites below but you can explore even more options here.

 Seafood & Waterside Dining

• Wharf Bar and Grill – Gisborne:
  • A favourite among locals and travellers alike, Wharf Bar and Grill delivers waterfront dining with a laid-back atmosphere and stunning views of the harbour. The menu champions local ingredients especially seafood with popular dishes like classic fish and chips, grilled fish and tender steaks. A carefully selected Gisborne wine list rounds out the experience, making it a perfect spot to unwind after exploring the region.
• Crawford Road Kitchen – Gisborne Wine Centre:
  • Located near the Gisborne Wine Centre, this bistro offers an inspired mix of international flavours and East Coast charm. The menu features seasonal sharing plates — think pork belly with peanut slaw or mussels in turmeric coconut sauce. With around 15 local wines available by the glass and a strong craft beer offering, it’s ideal for a leisurely lunch or early dinner. Coffee and sweet treats are also available for those after something more casual.

Local Favourites with a Twist

• PBC Café – Poverty Bay Club:
  • Set inside the historic Poverty Bay Club (est. 1874), this café blends vintage atmosphere with modern, approachable fare. Expect all-day brunch, wood-fired pizzas, counter food, and hearty blackboard specials — all at reasonable prices. There’s also a kids’ menu, a charming gift shop and the quirky Dome Cinema next door, making it a great stop for families and culture seekers alike.
• The Works – Gisborne:
  • A stylish and contemporary option in central Gisborne, The Works offers a well-rounded menu with a fusion of flavours. From gourmet pizzas and seafood to vegetarian and international-inspired mains, there’s something for everyone. The polished interior and wine list elevate the dining experience while keeping it relaxed and welcoming.

Roadside Gems & Remote Café Spots

• Cafe 35 – State Highway 35:
  • Right on the scenic SH35 coastal route, Cafe 35 is a licensed café serving breakfast, brunch, and lunch seven days a week. With indoor and outdoor seating, great coffee, and a fun, relaxed vibe (including giant Jenga while you wait), it’s a must-stop for anyone driving the East Coast loop.
• Te Araroa Twilight Coffee & Food:
  • This tiny gem is tucked away near the eastern tip of the North Island. Known for its fair-trade organic coffee and fresh daily bakes, it offers a peaceful garden setting with panoramic sea views. Open early mornings and again in the evening, it’s a great place to start or end your day on the East Cape.
• Te Puka Tavern – East Cape:
  • More than just a pub, Te Puka Tavern is a beloved local hub with unbeatable ocean views. Grab a burger and a drink, chat with locals, or stay the night in one of four stylish, self-contained units. It also offers powered and non-powered sites for campervans, making it a perfect rest stop for road-trippers along the coast.

🥾 Best Trails for Walking and Hiking on the East Coast

Tairāwhiti – Gisborne is a region of raw beauty and powerful stories, where every trail offers more than just views — it offers a deeper connection to land, people, and history. Whether you’re walking in the footsteps of early explorers or biking through native forest, these trails showcase the best of Te Tai Rāwhiti’s diverse landscape.

Top Hiking Trails in Te Tai Rāwhiti

• Cooks Cove Walkway – Uawa / Tolaga Bay
  • Difficulty: Moderate | Length: 5.6 km (round trip)
  • This scenic trail weaves through rolling farmland and native bush, ending at historic Cooks Cove. Along the way, you’ll find interpretation panels sharing the stories of local iwi Te Aitanga-a-Hauiti and archaeological insights into the area. The views over Tolaga Bay and its iconic wharf are breathtaking especially at golden hour.
• Te Ara ki Hikurangi – Ruatoria
  • Difficulty: Challenging | Length: 17–24 km (round trip)
  • For those seeking a meaningful challenge, this hike up Mount Hikurangi the sacred maunga of Ngāti Porou is both physically and spiritually rewarding. The trail climbs through alpine terrain and carved sculpture sites near the summit. Backcountry experience is essential and walkers must seek permission from Te Rūnanganui o Ngāti Porou before heading out.
• Eastwoodhill Arboretum – Ngātapa
  • Difficulty: Easy to Moderate | Length: Various loops across 131 hectares
  • Often called the National Arboretum of New Zealand, Eastwoodhill offers a peaceful network of trails through one of the largest collections of northern hemisphere trees in the southern hemisphere. Wander through towering groves, enjoy picnic spots, or tackle one of the steeper paths to panoramic viewpoints.

🚴‍♂️ Top Biking Trails on the East Coast

• Pakihi Track
  • Difficulty: Advanced (Grade 4) | Length: 20 km single track + 23 km return on gravel/sealed road
  • A true backcountry adventure, this trail runs through remote forest, crosses historic bridges, and follows the beautiful Pakihi River. The narrow track and steep drop-offs demand confident riding skills, but the reward is a peaceful ride through some of the region’s wildest scenery.
• Motu Road Trail
  • Difficulty: Intermediate (Grade 3) | Length: 67 km total, with 48 km on gravel
  • This historic route winds through farmland, forest, and river valleys. Often done as a one- or two-day ride, it’s a quieter alternative to busy trails and forms part of the official Motu Trails — one of Ngā Haerenga Aotearoa – New Zealand Cycle Trails. It’s a favourite for bikepackers and riders seeking a challenge with heart.
• Dunes Trail
  • Difficulty: Easy (Grade 2) | Length: 9 km each way
  • Perfect for families, beginners, or those after a cruisy ride with ocean views, the Dunes Trail follows a gently undulating gravel path along the coastline near Ōpōtiki. Its wide surface and laid-back pace make it one of the most accessible trails in the region.

Before you hit the trail, it’s always a good idea to check the DOC (Department of Conservation) website. You’ll find important updates on track conditions, weather alerts and any closures or hazards. It’s also where you can book huts or campsites on popular multi-day hikes. Checking in first helps you stay safe, pack what you need and enjoy your adventure with confidence especially in Aotearoa’s wild and changeable backcountry.

🌅 Prime Locations for Sunrise and Sunset Views on the East Coast

Te Tai Rāwhiti is the first region in Aotearoa – New Zealand to welcome the sun each day and the last to farewell it. With vast ocean horizons, elevated lookouts, and peaceful bays, the East Coast offers unforgettable sunrise and sunset experiences. Whether you’re starting your day with sacred stories or ending it in quiet reflection, here are the best places to catch golden hour light in this stunning region.

🌄 Best Places to Watch the Sunrise

• Maunga Hikurangi – Ruatoria– Ruatoria:
  • Considered the first place in Aotearoa – New Zealand to greet the dawn, Maunga Hikurangi is a site of immense cultural and spiritual significance to Ngāti Porou. Guided sunrise tours take you by 4WD partway up the sacred mountain to view the morning light alongside nine incredible whakairo (carvings) representing Māui and his whānau. More than just a sunrise, this experience offers deep insight into Māori creation stories and ancestral connections.
• Wainui Beach & Okitu – Gisborne:
  • Located just north of Gisborne city, these neighbouring beaches are popular with early risers, surfers, and photographers. With golden sands and clear views to the eastern horizon, Wainui and Okitu are ideal for a peaceful sunrise stroll or a quick surf as the first light hits the waves. On calm mornings, the ocean becomes a mirror for the pastel skies.

🌇 Best Spots for Sunset in Te Tai Rāwhiti

• Kaiti Hill (Titirangi Reserve) – Gisborne:
  • Offering sweeping views across Gisborne, Poverty Bay, and the Mahia Peninsula, Kaiti Hill is a local favourite for sunset. Accessible by car or walking track, the summit reveals a wide panorama perfect for watching the sun set behind the city and distant hills. The site holds historical weight too, it’s where Captain Cook first came ashore and where WWII gun emplacements still remain.
• Tokomaru Bay Wharf:
  • For a more secluded and reflective sunset, head to Tokomaru Bay and its weathered wharf. This peaceful spot captures the soft evening light over the bay, framed by cliffs and historic buildings. The gently lapping tide and quiet surroundings make it a beautiful place to wind down after a day of travel.

🚗 Traveling to the East Coast: Tips and Routes

Getting to and around Te Tai Rāwhiti – East Coast is easier than you might expect, with several options for travel and transport that suit a wide range of styles and budgets. Whether you’re flying in, driving the scenic coastal highways, or using local bus services, this guide will help you plan a smooth journey.

✈️ Traveling to Gisborne Made Easy

• By Air: Air New Zealand offers up to five daily flights from Auckland and Wellington to Gisborne Airport, making air travel a quick and convenient option.

• By Bus: InterCity provides bus services from major North Island cities directly to Gisborne. Buses arrive at the centrally located Gisborne i-SITE Visitor Information Centre on Grey Street.
• By Car or Campervan/Motorhome: Driving is one of the best ways to explore the region. From Hawke’s Bay or Ōpōtiki, follow State Highway 2 through the scenic Waioeka Gorge. For a more coastal experience, take State Highway 35, which winds through Te Kaha, Waihau Bay, Te Araroa, Tokomaru Bay, and Tolaga Bay. Be sure to check Waka Kotahi NZTA for real-time road updates and travel advisories, especially during the wetter months.

🚙 Getting Around Gisborne and Surrounds

• Compact and Convenient: Gisborne is a small, easily navigable city. The airport is just a five-minute drive from the CBD, making arrivals and departures stress-free.
• Car Rentals: A range of rental companies operate at Gisborne Airport, including Avis, Budget, Thrifty, Hertz, Ezi Car Rental, and Rent-a-Dent. So you do not miss out prebook @ Rental Cars.com
• Taxis and Local Rides: Local transport providers include Gisborne Taxis, Ekocabs (eco-friendly), and Iwi Taxis. These services are ideal for short hops around the city.
• Bike Rentals: For a more active option, Cycle Gisborne and Bikeys offer bike rentals with flexible terms — perfect for exploring the city’s flat terrain and scenic coastal tracks.

🛣️ Exploring the East Cape

• The Scenic Drive: State Highway 35 (the Pacific Coast Highway) is one of the most picturesque drives in Aotearoa – New Zealand. It loops around the East Cape, connecting a series of small communities, historic landmarks, and coastal wonders. While public transport is limited along this route, driving allows the most freedom to stop and explore.
• Local Bus Options: Cooks Courier departs daily from the Gisborne i-SITE between 1:30 pm and 2:00 pm, travelling to Wharekahika (Hicks Bay) with stops along the way. Bookings can be made by calling 021 371 364.
• Bay Bus connects Pōtaka (near Lottin Point) to Ōpōtiki and operates according to a set timetable available online.

📚 5 Fascinating Facts About the East Coast’s History and Culture

Te Tai Rāwhiti is more than just beautiful landscapes — it’s a region woven with powerful stories, deep ancestral connections, and moments that have shaped Aotearoa – New Zealand’s cultural identity. These fascinating facts highlight some of the East Coast’s most significant historical and cultural contributions.

1. Rich in Mōteatea – Traditional Chants and Oral Histories: The East Coast is a stronghold of mōteatea — ancient Māori chants that carry the whakapapa (genealogy), histories, and values of iwi. These poetic oral traditions have been passed down for generations and are still performed today at cultural events, kapa haka competitions and community gatherings. They’re not just songs — they’re living archives of Māori identity.
2. Centre of Māori Sovereignty and Resistance: Tairāwhiti has long been a centre for Māori sovereignty and resistance. One of its most revered figures is Te Kooti Arikirangi Te Tūruki — a prophet, warrior, and founder of the Ringatū faith. After being wrongfully imprisoned, he led a guerrilla campaign against colonial forces in the late 1800s, fighting for Māori autonomy. His legacy still echoes through the region in both spiritual and political movements.
3. Tūranganui-a-Kiwa – Captain Cook’s First Landing Site: In 1769, Captain James Cook made his first landing in Aotearoa – New Zealand at Tūranganui-a-Kiwa — present-day Gisborne. The meeting between Cook’s crew and local Māori ended in tragedy, with lives lost due to cultural misunderstandings and tension. Today, the site is marked with plaques and memorials that encourage reflection on this significant, and sobering, moment in New Zealand’s shared history.
4. A Legacy of Winemaking — One of NZ’s Oldest Wine Regions: Gisborne’s sunny climate and fertile soils made it one of the first areas in Aotearoa to plant grapevines. European settlers began cultivating wine here in the 1800s, and today the region is proudly known as the “Chardonnay Capital of New Zealand.” Many of the vineyards are still family-owned, and their long heritage contributes to the distinctive taste and quality of East Coast wines.
5. East Coast on the Big Screen — ‘Whale Rider’: The world-famous film Whale Rider (2002), based on the novel by East Coast author Witi Ihimaera, was filmed in the region. Its sweeping coastal scenery and authentic portrayal of Māori culture brought international attention to Te Tai Rāwhiti. The film remains a powerful cultural touchstone, especially for those interested in Māori storytelling and female leadership within traditional contexts.

🌍 Travel Planning Resources

These are the tools we personally use and trust when planning our travels from finding a place to stay to booking activities, transport and insurance. Let your Tohu guide you — Trust the Journey and follow what feels right for you.

• ✈️Flights – Compare great deals with Trip.com then Kiwi.com for flexible, affordable options.
• 🚐 Campervans – Compare rental deals with Motorhome Republic across Aotearoa and beyond.
• 🛏️ Stays – Compare hotels on Trip.com and TripAdvisor or Booking.com.
• 🚐 Rental Cars – Compare prices and book through Airport Rentals by Motorhome Republic for trusted brands and easy airport pickup.
• 🎟️ Activities – Browse tours and experiences on Viator, Get Your Guide, or TripAdvisor
• 🛡️ Travel Insurance – Get flexible short-term coverage with Insubuy for your next holiday.
• 🔒 Protect Your Privacy with a VPN – We recommend Surfshark VPN for secure and private browsing while travelling. It’s fast, affordable and works worldwide — perfect for public Wi-Fi at airports, cafes and hotels.
• 📱 Travel eSIM – Stay connected with Airalo
• 💼 Lounge Access – Treat yourself with Priority Pass – for UK or US
• 🎶 Events & Concerts – Book tickets worldwide through Ticketmaster.

🧭 Note: Some booking links can be a bit shy when you’re using a VPN. If one doesn’t open, try pausing your VPN or switching to a different server location or secure Wi-Fi network to get things flowing again.